DIRECT MARKETING Definition & Meaning

direct marketing

noun

marketing direct to the consumer, as by direct mail or coupon advertising.

direct marketing

noun

selling goods directly to consumers rather than through retailers, usually by mail order, direct-mail shot, newspaper advertising, door-to-door selling, telephone selling, the internet, or television home-shopping channels Also calleddirect selling

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Example Sentences

Examples have not been reviewed.

Ms O'Carroll's lawsuit argued that Facebook's targeted advertising system was covered by the UK's definition of direct marketing, giving individuals the right to object.

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The real goal of these types of promotions is to collect data about those who are new to racing so they can be the target of direct marketing.

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Some of the interviewed land users felt that market access could be improved by supporting direct marketing, for example, via farm shops.

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The firm reclassified Amazon in March 2023 – from the discontinued internet and direct marketing retail sub-industry to the consumer discretionary sector, where it now sits.

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Some institutional gardens have specialized vocational programs to teach people skills such as landscape maintenance, horticulture and direct marketing.

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