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The Times added display advertising to The Athletic’s website and app in September.

The Commission said it took issue with Google favouring its own online display advertising technology services to the detriment of competing providers of advertising technology services, advertisers and online publishers.

The commission’s decision stems from a formal investigation that it opened in June 2021, looking into whether Google violated the bloc’s competition rules by favoring its own online display advertising technology services at the expense of rival publishers, advertisers and advertising technology services.

European regulators began investigating Google two years ago, focusing on the display advertising market, which includes the banners and other visual formats on websites.

Online display advertising is the main source of income for many websites.