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One of the most entrenched beliefs we’ve run into is the idea that dot-org sites are inherently more trustworthy than dot-coms.

Dot-coms, on the other hand, are just out to make a buck.

Because the URL was bmj.com, after all, and “you can’t trust dot-coms.”

For dot-coms, the moment was 1999.

Theranos, WeWork, countless early dot-coms and pre-2008 financial instruments: Almost all began as exciting business stories about people and companies that seemed poised to remake their industries in innovative ways and had the capital, growth or returns to suggest they might be on to something.