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Puritan-era America was rife with public humiliation in the form of pillories and ducking stools, but even in those cases, the accused went through a formal judicial process.

The court of social media expressed astonishment, as usual appointing itself judge and jury and, in this case, ducking stool.

His opposite number Stephen Donald, in contrast, was a candidate for the nearest ducking stool, missing all his three penalty shots at goal and being jeered by his own supporters.

"Who is responsible for this conventicle?" he continued, urging his horse towards the ducking stool.

Who better, then, to enjoy the ducking stool of misery and triumph that is Who Do You Think You Are?