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"I don't think we should try to dumb down golf to appeal to more people," he said.

"We can’t dumb down the audience."

“We can’t dumb down the audience. We have to continue as composers of opera in the 21st century to move people, and you don’t do that by forcing in things that don’t naturally fit into the story,” she said.

As a woman, I felt like you had to dumb down yourself in order to pay attention.

And the reason that’s so important is because usually by the time concepts get to our size, they start to dumb down or do things differently, not realizing that the consumer will notice over time.