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"There's a constant churn and movement that has existed for 4-5 years. It can cause a temporary crunch but we don't think it is a long term thing because supply and demand will match," Kabeer Biswas, chief executive officer at Dunzo, told Reuters.

Dunzo currently has 75,000 delivery partners.

The instant delivery market is a $50-billion opportunity, India's largest offline retailer, Reliance, said this month, when it invested in Dunzo, another Indian startup that runs a 19-minute delivery service.

Jessani regularly delivers her orders through online delivery apps like Swiggy and Dunzo, which both depend on WhatsApp.

"Are you guys not DUNZO?!" asked a follower.