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It is not yet available for Kindle users, but Hunter says that’s the company’s next step – a necessary one given that Amazon’s e-reader is the preferred device of three-quarters of digital bibliophiles.

Quite obviously, Amazon could never get away with such restrictive rules if it had genuine competition in the ebook or e-reader markets.

That’s worked well with its Kindle group, as consumers who own an e-reader purchase e-books for years, with Amazon taking a cut of each sale.

She has worked on and off in book publishing for decades, and briefly worked for Amazon.com as part of a Kindle e-reader team based in Luxembourg.

First up is a new black-and-white Kindle e-reader that you can doodle on.