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Georgie walks in with his effervescent Southern charm and within four minutes, he’s selling her product for her but she’s too stubborn to see that that’s wonderful that he can help her.

One of the more effervescent members of the '70s girlband The Nolans finally lost her long battle against cancer on Wednesday, with her family at her bedside in the seaside town's hospital.

Throughout “Martha,” Stewart colors her words with effervescent agreeability, only to betray flashes of discomfort when the silence stretches beyond a second or two.

He laughs again, an effervescent sound bubbling from deep inside him.

A year ago here in Liverpool, the mood at Labour’s conference was effervescent, “there was energy, buzz and anticipation,” as one minister put it.