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Roc Nation's head of rugby has to overcome an ingrained culture that prioritises the dressing-room collective above individual empire building, even if the example of United States sevens player and social media superstar Ilona Maher has changed perspectives.

But their empire building has not been without its controversial moments, with questions raised about EG Group's governance and a fine for "appalling" safety breaches at a former company.

Peter Robinson, then deputy leader of the DUP, objected to a proposed extension to the Ministerial Code of Conduct which he interpreted as having "more to do with gaining control by the centre and in particular the first and deputy first ministers over ministerial colleagues", reflective of what he saw as "an unhealthy addition to empire building and authoritarianism".

"A lot of the maps we have are military mapping so you get things that are of interest to armies and of interest to empire building, raw materials, resources, things like that."

In contrast with its terrestrial empire building, Russia didn't have as much luck overseas, as its North American and Hawaiian colonies proved unsuccessful, along with its lesser-known attempt to partake in that most infamous example of European colonialism, the 19th-century Scramble for Africa.