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Such staggering numbers certainly warrant the question: How has a mobile game outlasted the fads and maintained such a grip on its fans?

One parent waves off their teenager’s sudden interest in politics as a fad, like eating macrobiotics.

For decades, raw milk has been consumed by alternative health types, typically those who intersected with the “raw food” movement, a diet fad where people would eat only raw food.

He makes his way to the local lot of aluminum trees, a fad at the time.

Whether due to climate concerns, municipal bans or just the way fads work, it seems the product has fallen out of favor.