�y��vlog

“Forever 21 is one of the most recognizable names in fast fashion,” he said.

Fast fashion, which refers to the mass production of cheap clothing, has fallen out of favor with many consumers as it has been linked to waste and climate change.

Founded by South Korean husband-and-wife team Do Won Chang and Jin Sook Chang in 1984, Forever 21 grew into a prominent name in fashion by the mid-2000s and helped popularize the concept of fast fashion in the U.S.

“It certainly is a factor, especially for the younger generation, that fast fashion has a bit of a black eye,” said Ray Wimer, a professor of retail practice at Syracuse University.

The Los Angeles-based fast fashion retail chain Forever 21 filed for bankruptcy Sunday for the second time in six years after struggling to keep up with competitors.