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There are other reasons consumers might prefer a gelcap to a tablet — they may be easier to swallow or mask the bitter taste of the active ingredient.

David Light, chief executive of Valisure, said the primary reason for the gelcap to take longer to dissolve than the tablet is that the gelcap surrounds a tablet.

“What the study told me is that both the gelcap formulations and the tablet formulations are immediate release formulations, that they both break down quickly.”

“TYLENOL Rapid Release Gels are the only over-the-counter pain reliever to feature laser drilled holes specifically designed to release medicine faster than a conventional gelcap. The innovation in these gelcaps requires significant additional manufacturing processes, which is the main factor in the price differential,” Knewitz said.

Peter Strella, a spokesman for Rite Aid, also argued that the study was “not making the right comparison” because rapid-release gelcaps are faster to release than a standard gelcap, not a tablet.