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The Negative48 spinoff focuses on deciphering meaning using a takeoff of gematria, an ancient Hebrew tradition of assigning numeric values to letters.

Elsewhere at the rally, Eileen McDermott said she’d only started to explore gematria, but she believed there were coded messages in Trump’s speeches, executive orders and musical selections.

“We learned gematria from Michael in Dallas,” said Melissa Cole, who was at the rally in Wilmington with two 13-year-olds and a Cavalier King Charles Spaniel in a stroller.

One centerpiece of kabbalistic thought is gematria—the search for coded messages within the text of the Bible.

It’s the only literary form for which every letter and number is routinely scrutinized for esoteric messages, using methods ranging from gematria to theomatics to Koranic symmetry to Equidistant Letter Sequences.