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While the online far right targets married women with content about health nutrition and parenting, she said, GGB appeals to "a bevy of Kardashian and Sephora-addicted Gen Z young women who want to be rich, famous and in love."

The director of a new film set in a sweltering London over 24 hours on A-Level results day says that the city he grew up in is now "inaccessible" to many Gen Z young adults.

The director tells the BBC that "the film was developed and made by Millennials, but it's a Gen Z coming of age story".

Most of the cast members of Last Swim are Gen Z, although Gangs of London actress Narges Rashidi also stars in the story, as Ziba's mother.

"This is Gen Z friendship on screen," adds Hekmat.