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"Maybe he knows how to "be" PM but not how to "do" it. They don't actually know what they want to do beyond the level of vague generalities," the insider argues.

Trafficking in generalities rarely leads to universal truth.

The setup was clear from the opening reliance on overwrought generality: There is greater distrust today of the media than ever before, and, Bezos implores,a respected newspaper’s endorsements are part of the problem.

By contrast, if someone hasn't actually stayed at, say, the hotel they are reviewing, or didn't dine at the restaurant they are writing about, they'll use abstract generalities loosely related to the experience.

He is sometimes criticised for talking in generalities or abstractions about technology rather than specifics, but this overlooks the many detailed policy recommendations his Tony Blair Institute for Global Change has made.