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More than 15 million people have provided 23andMe with DNA samples, representing a trove of genetic information that could be sold in bankruptcy proceedings.

Those cautionary words didn’t keep direct-to-consumer genetic testing from becoming something of a craze, bolstered by publicity about celebrities responding to genetic indicators.

She values the connections the platform has brought her, she said, but is worried about where her genetic material could end up, echoing the concerns of other customers.

"The studies let us know what our genetic predilection for IQ is," they told an undercover reporter in 2023.

The bankruptcy of personal genomics company 23andMe is a headline that has broken past the well-heeled haze of the business world — given, of course, its existential implications for millions of Americans’ genetic information.