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He talks about it like a startup: “I wanted to get the business to 10 times where it started,” he says.

He talks about it like a startup: “I wanted to get the business to 10x where it started,” he says.

To get the business started, Wilcox raised less than $5 million from friends and family, including the late Tony Hsieh, founder of Zappos, the late Arthur Samberg, founder of Pequot Capital Management and JetBlue’s Neeleman.

A Brea man who had just finished a prison sentence for impersonating a doctor and performing unlicensed cosmetic procedures tried to get the business rolling again, officials say.

"It means partnering to re-open the house to get the business of the American people done. And changing the rules that were enacted in January that empower their most extreme members".