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View synonyms for

gimmick

[ gim-ik ]

noun

  1. an ingenious or novel device, scheme, or stratagem, especially one designed to attract attention or increase appeal.

    Synonyms: , , , ,

  2. a concealed, usually devious aspect or feature of something, as a plan or deal:

    An offer that good must have a gimmick in it somewhere.

  3. a hidden mechanical device by which a magician works a trick or a gambler controls a game of chance.
  4. Electronics Informal. a capacitor formed by intertwining two insulated wires.


verb (used with object)

  1. to equip or embellish with unnecessary features, especially in order to increase salability, acceptance, etc. (often followed by up ):

    to gimmick up a sports car with chrome and racing stripes.

verb (used without object)

  1. to resort to gimmickry, especially habitually.

gimmick

/ ˈɡɪ³¾Éª°ì /

noun

  1. something designed to attract extra attention, interest, or publicity
  2. any clever device, gadget, or stratagem, esp one used to deceive
  3. a device or trick of legerdemain that enables a magician to deceive the audience
“Collins English Dictionary — Complete & Unabridged†2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Derived Forms

  • ˈ²µ¾±³¾³¾¾±³¦°ì²â, adjective
  • ˈ²µ¾±³¾³¾¾±³¦°ì°ù²â, noun
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Other ˜yÐÄvlog Forms

  • ²µ¾±³¾î€ƒm¾±³¦°ì·±ð°ù noun
  • ²µ¾±³¾î€ƒm¾±³¦°ì·²â adjective
  • un·²µ¾±³¾î€ƒm¾±³¦°ì·²â adjective
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˜yÐÄvlog History and Origins

Origin of gimmick1

An Americanism dating back to 1925–30; origin uncertain
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˜yÐÄvlog History and Origins

Origin of gimmick1

C20: originally US slang, of unknown origin
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Example Sentences

Examples have not been reviewed.

“But pretty soon we abandoned that idea because it’s a one-joke gimmick.â€

From

Some of the more traditional among you may disregard social media followings as a bit of a gimmick.

From

There’s a catch, a gimmick even, as De Niro stars opposite himself, playing both Frank Costello and Vito Genovese, two notorious real-life Italian American mafiosi who have inspired many movies and documentaries.

From

Ulmer realizes that those in the food space may view the Gallery as something of a gimmick.

From

She accused the last Conservative government of failing to strengthen border enforcement as fast as European countries and focussing on "failed gimmicks".

From

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