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A wall of wooden drawers stores loose herbs; bulk bins contain varieties of ginseng, goji berries and medicinal spices such as cinnamon and dried turmeric; a display behind the checkout counter showcases bottles of pre-made herbal supplements for nearly every imaginable condition: digestive issues, allergies, immune support, menopause, liver, heart and lung function among them.

“And the brothers prefer goji berries if you have them, instead of gooseberries.”

“Were that my heart was a goji berry, I would pluck it and give it to them as well.”

Across the garden plots: chrysanthemum leaves, purple sugar peas, goji berries and common purslane, a leafy vegetable that is eaten stir-fried or put into salads.

It has also recently launched products targeting young women, including a goji berry puree and fruit oatmeal.