GOODWILL Definition & Meaning

View synonyms for

goodwill

or good will

[ good-wil ]

Phonetic (Standard)IPA

noun

friendly disposition; benevolence; kindness.
Synonyms:
cheerful acquiescence or consent.
Commerce. an intangible, saleable asset arising from the reputation of a business and its relations with its customers, distinct from the value of its stock and other tangible assets.

goodwill

/ ˌɡʊ��ˈ��ɪ�� /

noun

a feeling of benevolence, approval, and kindly interest
modifier resulting from, showing, or designed to show goodwill
the government sent a goodwill mission to Moscow
a goodwill ambassador for UNICEF
willingness or acquiescence
accounting an intangible asset taken into account in assessing the value of an enterprise and reflecting its commercial reputation, customer connections, etc

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�y��vlog History and Origins

Origin of goodwill¹

First recorded before 900; Middle English; Old English gōd willa. See good, will ²

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Synonym Study

See favor.

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Example Sentences

Examples have not been reviewed.

Certainly nothing like it has been seen since 1948, when the United States solidified its postwar leadership and banked global goodwill with the Marshall Plan, which rebuilt war-ravaged Europe, including former enemies.

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It’s common after disasters for foreign countries to donate to relief efforts in a show of goodwill and a subtle flexing of soft power.

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Do you think they have that goodwill with the voters, or if people will even believe that they will do something for them?

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At the time, the government said the airline mechanic was released on "humanitarian grounds," and that the decision was a "goodwill gesture".

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There are still large reserves of goodwill towards the US here, and a keen interest in doing more business with American companies.

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