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Greggs' revenue passed £2bn last year thanks to higher sales of pizzas, chicken goujons and potato wedges, the bakery chain has said.

"The chicken was the size of a piece of popcorn chicken, not even a goujon or a chicken nugget, it was smaller than that," said Ms Cooper.

The company said hot food like chicken goujons, wedges and pizza were popular, adding total sales were up 17% on 2022.

Various supermarket chains have also attempted to meet the burgeoning demand for vegan products with highly processed vegan ready meals – from the Impossible Burger to plant-based meatballs, goujons and hot dogs.

Among them was a spicy veggie wrap the international brand released in Europe that features red pesto, vegetarian goujon – a deep-fried strip of veggie meat – relish, tomato, lettuce and red onion.