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grassroots
[ gras-roots, -roots, grahs- ]
noun
- the common or ordinary people, especially as contrasted with the leadership or elite of a political party, social organization, etc.; the rank and file.
- the agricultural and rural areas of a country.
- the people inhabiting these areas, especially as a political, social, or economic group.
- the origin or basis of something; the basic or primary concept, rule, part, or the like.
adjective
- of, relating to, or involving the common people, especially as contrasted with or separable from an elite:
a grassroots movement for nuclear disarmament.
˜yÐÄvlog History and Origins
Origin of grassroots1
Example Sentences
He highlighted some initiatives already in motion at some theaters — limited trailers, daily deals, extended matinee pricing and grassroots marketing.
Neighbors and grassroots groups in South L.A. put their muscle together, stood up to their own council member, and stopped the Lancer project, a closed-system incinerator to burn trash into energy near the Coliseum.
The Democrats are offering some leadership and the grassroots has the energy that's going to be needed to fight this fight.
While historically they were aimed at combating a foreign enemy and were government-led, their modern-day equivalents are grassroots and target a domestic nemesis: government dysfunction and the breakdown of the food supply system.
Musk's lawyers added that the payments were "intended to generate a grassroots movement in opposition to activist judges, not to expressly advocate for or against any candidate".
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