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The hike, one of more than 30 “Don’t Die Meet-Ups” around the world that day, was a cross between community-building and a guerrilla marketing tactic.

Offended specialises in guerrilla marketing, turning the world of corporate messaging and polished branding upside down.

Yamini Nambimadom, 22, who received a sponsorship, described it as “guerrilla marketing campaign, where you watch your friends promote something and you would want to try it.”

Dayish said he and his siblings felt compelled to do something to make life brighter on the Navajo Nation, especially after the way the community responded to their guerrilla marketing campaign for “Parole.”

Now, Ms. Trump’s act of guerrilla marketing is causing agita of another sort.