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"We see a lot of things that are repeatable," says Kenny Gursh, the head of business development, who helped BAM close deals with ESPN, Sony, and the NHL.

The confusing lack of a monetary system equals anything even in southern Morocco, between which and this place the poor despised "gursh" turns up as a familiar link, not to be met with between Casablanca and Tripoli.

This was the case especially with French, Swiss, Belgian, Italian, Greek, Roumanian, and other pieces of the value of twenty c�ntimos, known here by the Turkish name "gursh," which were accepted freely in Central Morocco, but not in the north.