HALO EFFECT Definition & Meaning

halo effect

noun

a predisposition to admire all of a person's actions, work, etc., because of an estimable quality or action in the past.
Psychology. a potential inaccuracy in observation, as of a person, due to overgeneralization from a limited amount of evidence or the influence of preconceived beliefs or a priori hypotheses:
The assumption that he is an authority on the subject is a halo effect of his Ivy League manner.
any desirable side effect.

halo effect

noun

See horns and halo effect
the beneficial effect on sales of a company's range of products produced by the popularity or high profile of one particular product

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�y��vlog History and Origins

Origin of halo effect¹

First recorded in 1925–30

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Example Sentences

Examples have not been reviewed.

He said the platform had a "positive impact on the high street at large" as a "halo effect" often touched businesses who found that products trending on TikTok then became popular in high street stores.

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“It’s not just about a trust halo effect across the agencies. It’s also that agencies often use each other’s data as input for their own statistics.”

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One TikTok trend I will begrudgingly support is putting a soft yellow light behind a television to give it a halo effect, but only for television shows, and preferably scripted ones.

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A halo effect occurs, and you then subconsciously believe that everything about the product – including its reviews – is better.

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If we were losing before, the thinking went, a halo effect on a nearly martyred Trump makes it all the more imperative that we act now to get a new candidate.

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