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“Rap wasn’t historically a big hard-ticket touring sector like it is now,” Cherif said.

The screen's crassest byproduct, variations of the old stag film or skin flick, draw more customers in some cities than the hard-ticket Hollywood product.

Last week half of Variety's top ten grossers in the U.S.�Thoroughly Modern Millie, Sand Pebbles, A Man for All Seasons, Grand Prix, and The Taming of the Shrew�were on a reserved, or "hard-ticket," basis.

The haul is longer because hard-ticket attractions involve higher production and promotion costs; and since they generally play only once or twice a day in only one theater, they can't gross as much, even with their higher admission prices, as the standard release that runs five times a day all over town.

The haul gets bigger, however, when the hard-ticket show goes into the second-run, or "grind," theaters at regular prices.