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There is a long history of Buy British campaigns in the UK, including a 1968 promotion fronted by showbusiness legend Bruce Forsyth and backed by Harold Wilson's then-Labour government.

McKean has regularly graced the stage in recent decades, appearing in works by everyone from John Waters to Harold Pinter to William Shakespeare.

"We have built our defences against want and sickness, and we're proud of it," was uttered not by a Labour prime minister but by Harold Macmillan, Conservative prime minister from 1957 to 1963.

Wearing a crisp outfit of brown khakis, an Ecuador soccer jersey, Harold Lloyd-style glasses and a 1988 Dodgers World Series championship ring that was simultaneously brilliant yet understated, he greeted them all by name.

In recent years, as the Odyssey welcomed the work of Harold Pinter, Samuel Beckett, María Irene Fornés and Gertrude Stein, Sossi connected a new generation of theater-makers with their audacious and influential forebears.