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Speaking with a hint of a European accent and resounding optimism about the future, Hartvigsen doesn’t seem deterred by the US competitive landscape or political headwinds.

And the howling headwinds of the Trump presidency.

In an earnings call in late January, Meta said it was keeping an eye on “legal and regulatory headwinds” in the European Union and the U.S. that could impact its financial results.

The company faces ever-stiffer secular headwinds, including competition from legacy automakers moving into the electric vehicle market, along with EV startups such as Rivian.

Mike Hawes, chief executive of the Society of Motor Manufacturers and Traders, warned the "costs cannot be absorbed by manufacturers" and called the US announcement "yet another challenge to a sector already facing multiple headwinds".