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"They don't remember a world where Simply doesn’t exist, and it’s the juice they’ve seen in the fridge throughout their lives, so it has a particular tug on their heartstrings."

The NCU was once a charming if ridiculous way for the streamer to create holiday fare that even occasionally pulled at the heartstrings.

The new version of the song is designed to pull on listeners' heartstrings.

Police have been emailing him, "pulling at his heartstrings" in an effort to coax him back home and “clean up the mess that he has created,” the sheriff said.

“Play my heartstrings with both your hands,” she commands, “and I’ll sing like a symphony for you.”