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Although sleep has always fascinated humanity, until the 20th century it was regarded as “short death”—a notion dating back to the twin brothers Hypnos and Thanatos, Greek gods of sleep and death.

Above is a rather dramatic commercial for the “The Hypnos Hoodie,” featuring puns like “we believe that we truly can elevate small aspects of life.”

‘I sense two mortals asleep in the main cabin. Nobody else. I’m no child of Hypnos, but I’ve sent some deep dreams their way. Should be enough to keep them snoozing until well after sunrise.’

Oh Hypnos, god of sleep, how have I so offended thee that the gate to your garden is closed?

Hypnos seemed to him at that moment somewhat heavy, Thanatos somewhat stupid.