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ident
/ ˈɪɛԳ /
noun
- a short visual image employed between television programmes that works as a logo to locate the viewer to the channel
Example Sentences
New Brighton's promenade – the longest in Britain – will be most familiar to those outside the north-west of England as the location of a Channel 4 ident that includes the TV network's logo running to keep pace with a group of wheelchair racers.
The government’s near complete reliance on data to find deportable immigrants began in 2007 with a project called IDENT, which aimed to match jail booking records against the FBI’s fingerprint database in near real time.
When I sit in the Berlinale Palast for the last time this weekend, the lovely starburst trailer — my favorite festival ident, a glittering rain of gold briefly coalescing into the outline of a bear — will feel starrier still.
We’re assuming, given the ITV ident craze sweeping Porto, he asked for the LWT ribbon, only to be told the artist had no orange paint.
Ident is an industry term used to describe a moving logo shown to identify a TV channel between programmes.
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