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ident

/ ˈɪɛԳ /

noun

  1. a short visual image employed between television programmes that works as a logo to locate the viewer to the channel
“Collins English Dictionary — Complete & Unabridged” 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012


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Example Sentences

New Brighton's promenade – the longest in Britain – will be most familiar to those outside the north-west of England as the location of a Channel 4 ident that includes the TV network's logo running to keep pace with a group of wheelchair racers.

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The government’s near complete reliance on data to find deportable immigrants began in 2007 with a project called IDENT, which aimed to match jail booking records against the FBI’s fingerprint database in near real time.

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When I sit in the Berlinale Palast for the last time this weekend, the lovely starburst trailer — my favorite festival ident, a glittering rain of gold briefly coalescing into the outline of a bear — will feel starrier still.

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We’re assuming, given the ITV ident craze sweeping Porto, he asked for the LWT ribbon, only to be told the artist had no orange paint.

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Ident is an industry term used to describe a moving logo shown to identify a TV channel between programmes.

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