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The fast, witty sales talk he mastered there stood him in good stead throughout a motor racing career that had its share of success but was all too often a struggle to survive.

“There were times today when we were under pressure and we held strong. The resilience will keep us in good stead as we move forward throughout the season.”

They had hoped too that his love of the UK and the depth of the long standing ties between the two countries would stand them in good stead - but they couldn't be certain.

Investors thought this would stand his businesses in good stead.

It will stand them in good stead.