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She even used inverted commas to address him as president.

"We have, in inverted commas, 'a bad attitude', but that attitude has allowed us to carve out a niche for ourselves."

She frowns at me, and when I tell her that no-one in the world of online dating uses inverted commas correctly, she takes me to a bar.

As a kind of protest, he adds inverted commas whenever he uses the term “content creation”.“How an athlete makes a living, it has changed a lot,” he says.

“I put inverted commas around those titles because I sincerely hope they won’t exist much longer.”