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The other was NBC’s decision to offer episodes on Apple’s iTunes platform when DVD sets were the main way to binge-watch.

In 2005, “The Office” became a top seller on iTunes with 100,000 downloads in the first few months.

“The Undisputed Truth” eventually peaked at No. 4 for hip-hop album sales on iTunes — a significant achievement for a record released without a major label or distributor.

Ronson credits the “Today” show’s Hoda Kotb, of all people, for helping to break this future wedding-reception staple: “She talked about it for like 20 minutes one morning — ‘I love this Bruno Mars song’ — and next thing I know, it shot into the top five on the iTunes Store.

Earlier this month, Spencer Pratt made a public plea for fans to buy and stream his wife’s 2010 album “Superficial,” sending it to No. 1 on the iTunes chart.