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In time it welcomed the Rough Riders and their fellows, the World War I doughboys, the GI Joes of the “good war,” the not-a-war-but-a-conflict Korean veterans, the grunts and jarheads of Vietnam and Iraq and Afghanistan.

The aforementioned Michelle Obama’s “Let’s Move!” program encouraged schoolchildren to exercise while seeking to make sure American kids got some fresh vegetables along with their cafeteria sloppy joes and tater tots—and faced enormous conservative blowback.

The 200-seat bar also introduced many esoteric beer styles to the average joes who were only familiar with IPAs and Rainier.

This year, with past pros like Erik Seidel and Phil Ivey absent from the usual “pros versus Joes” lineup, Wood livestreamed the final tables on Instagram to his 154,000 followers and saw the chance to make good on his original idea to organize the only tournament of its kind — for artists, by artists.

In some of Simpson’s later ads, average Janes and Joes cheered him on as he ran, yelling, “Go, O.J., Go!”