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A Department of Health and Social Care spokesperson said government was committed to turning the tide on obesity, taking bold action to crack down on child-targeted junk food advertising on TV and online.

The new rules mean junk foods including pizza, chocolate, and cereal will have to be removed from shop entrances and the end of aisles, while sugary drink refills and some buy-one-get-one-free deals will also end.

The seminar dove deep into the growing trend of labeling “ultra-processed” as the ultimate stand-in for “junk food.”

"We are creating the first smoke free generation, stopping junk food ads being targeted at children and improving detection of diseases such as cancer and cardiovascular disease."

But then when she met me, she stopped being vegan, because I introduced her to Jack in the Box and In-n-Out and all kinds of fast food and other junk food.