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At Southwest’s investor day in late September, executives said free bags were key in helping the budget-friendly airline stand out from its rivals.

Davies-Jones said the evaluation was "really key in showing us what is working, what needs to be tweaked, what needs to be improved".

The perpetually sunny senior forward was key in keeping the team’s energy up against Mississippi State, all while scoring a season-high 36 points, and she has tried to maintain that same attitude moving through this week.

As the vice president of talent and casting at the WB from 2000 to 2007, Sanchez was key in casting for “Felicity,” “Dawson’s Creek,” “Buffy the Vampire Slayer,” “Smallville” and “Supernatural.”

So, another adage of focusing on "time in the market" rather than "timing the market" could also be key in this environment.