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An Keylock: "A herd of elephants suddenly came down the hill to drink and then disappeared as quickly as they had arrived."

Matthew Keylock, head of global data at dunnhumby, which calls itself the world’s largest consumer science company that operates the loyalty program for Kroger supermarkets and others, says firms sometimes fail to take into account how some marketing can annoy and potentially alienate potential customers.

"We've found grocery retail to be a rich and fertile vein," said Matt Keylock, an executive at Dunnhumby, which processes data for dozens of retail chains worldwide, including Home Depot, Best Buy and Ralphs owner Kroger Co.

If that overgrowed spider ever gets one on you he'll double keylock it! he two bums go in the ring, and get their instructions.

The curious name Keylock is a perversion of Kellogg, Mid.