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Leisure boaters are charged about $2 a fish for the filleting service, and the fish heads, bones and offal are sent to the Papatuanuku Kokiri Marae, which has begun distributing the fish parts to other marae.

Mr. Hotene, 48, who runs the Papatuanuku Kokiri Marae with his partner of 29 years, Valerie Teraitua, 44, said his organization was trying to reconnect Maori to their cultural traditions, including through food.

A member of the club, Scott Macindoe, the founder of LegaSea, contacted the Papatuanuku Kokiri Marae, a Maori community hall in South Auckland.

On a recent Friday, Mr. Lataimaumi looked hungry just talking about the 10 bags of fish heads he was about to load into his car at the Papatuanuku Kokiri Marae.

The Papatuanuku Kokiri Marae and others like it are trying to heal this break in cultural identity through teaching Maori language and traditions, including by reinvolving people in the growth and distribution of their food, known as kai.