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And if they can pull it off, the prize for them would be twofold - in that it could kybosh the SNP's drive for independence at the same time as helping to retake Downing Street.

That might restrict the ability to do global trade deals but - as she puts it - she doesn't want to "kybosh" trade with the EU.

Putting a kybosh on their future equivalents, too.

Newspaper sales on Sunday proved to be a much more pedestrian affair, with the failure of Mark Cavendish to win a gold medal in the men's cycling road race possibly putting the kybosh on any potential sales boost.

Steven Fletcher appeared to kybosh his international career by text message in February when he refused a call-up to play for Scotland, after a prolonged brouhaha with manager Craig Levein.