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"I've been in camping off and on since I was a laddie," he said.

Might, founded by the author Dave Eggers; Viva, where Wintour worked for a spell under Bob Guccione’s girlfriend; and Loaded, a laddie magazine out of England that blew young Dana Brown’s mind.

Tough to resist “When you come to my window, laddie / I’ll be singing.”

"It's just been a constant thing even since I was a wee laddie," he said.

But one morning, Basil Stag Hare awakened and called across, “What ho! Well, bless me medals, if it ain’t young Matthias! How are you, laddie buck?”