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Today on Amazon Music more than a third of Latin music is now consumed outside Latin America, and in the last three years alone the listenership for Karol G has grown by more than 250%.

Rogan's backing could carry significant weight with his young, male listenership - which is also a demographic that Trump has been working hard to court ahead of the 2024 vote.

Podcast listeners are commonly understood to have tuned out hard news in favor of like-minded communities, which includes Cooper’s primarily Gen Z Daddy Gang listenership.

I saw it as low-key racial bias, because MS-13’s victims were mostly poor Central American immigrants, the kind of people we didn’t think our affluent white listenership would pay attention to.

“I don’t think they have gotten to the point where they feel as safe to be at country shows… the broad listenership in country music is going to be reflected in the streaming world,” said Davenport.