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The fact some people are posting about being demure, cutesty and mindful in a serious way shows "how nuances are lost when messages travel from the high-context in-groups to the low-context outgroups", he says.

The low-context digital environment of today’s endless newsfeed of exotic animal selfies and 10-second video clips makes it easy to leave the care and acquisition of these animals unquestioned.

In better days, I would not deign to spend my precious time watching low-context, low-quality footage of amateurs playing golf at a distance.

As an American, I am what is known as a low-context communicator, so if I want something done, I say so bluntly and directly.

The western value system is based largely on low-context meritocracy.