LOYALTY CARD Definition & Meaning

loyalty card

a swipe card issued by a supermarket or chain store to a customer, used to record credit points awarded for money spent in the store

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Examples have not been reviewed.

Morrisons customers have been unable to get discounts on their shopping ahead of Christmas after a problem with the More loyalty card.

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"We know many people don’t trust loyalty card prices," said George Lusty, the CMA's interim executive director of consumer protection.

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Sainsbury's and Tesco have adopted "Aldi price match" campaigns and all supermarkets apart from Aldi now offer some form of loyalty card schemes.

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Costa Coffee currently runs a free loyalty card, the Costa Club, but changed the terms last August.

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These challenges are the latest development in supermarket loyalty card schemes which are becoming ever more sophisticated.

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