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And let’s be real: No Madison Avenue agency could create better advertising than real-time footage of soldiers in a trench, dodging Russian artillery and using Starlink to call in reinforcements.

For Leah Russell, manager at Toronto's Madison Avenue pub, the boycott was a no-brainer.

In another routine, titled “Abe Lincoln vs. Madison Avenue,” Newhart imagined a phone conversation between Lincoln and his press agent just before the president delivered his famous speech at Gettysburg.

Mary Wells Lawrence, who grew up in Ohio, at 22 took her imagination and ambition to New York, where she broke through advertising’s male bastions of the 1960s, quit a prestigious job when she was denied a presidency, founded her own agency and dazzled Madison Avenue with vivid campaigns that became embedded in American culture.

And it was a keen reminder that Madison Avenue’s concerns about TikTok, which center on how to cleverly market their products and ensure that consumers are seeing their ads, are vastly different from those of Washington, where officials consider the app a national security risk.