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market segmentation

noun

  1. the division of a market into identifiable groups, esp to improve the effectiveness of a marketing strategy
“Collins English Dictionary — Complete & Unabridged” 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012


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Example Sentences

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The FTC will take comments through May 22 on areas including cloud market segmentation, contract negotiations and security configurations, among other areas.

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Image: Blink The answer seems to be market segmentation; dividing your target audience into approachable groups in order to sell more things.

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Let’s pause for a moment to compare cameras to diapers But market segmentation is a solid business strategy, especially in a highly competitive market like smart security cameras.

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The Conference Board report attributed the wage gaps to a range of factors, including geographical segregation and labor market segmentation, as well as different access to educational opportunities, social and professional networks.

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"Reversing these trends will require addressing deeply rooted labor market segmentation and geographical segregation in restricting access to high-growth fields."

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