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marketing mix

noun

  1. the variables, such as price, promotion, and service, managed by an organization to influence demand for a product or service
“Collins English Dictionary — Complete & Unabridged” 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012


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Example Sentences

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The company said its “marketing mix” has evolved and it is focused on other ways to introduce its brand to consumers.

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We do some digital advertising with Facebook and Instagram ads, but I don’t see that as the most powerful part of the marketing mix.

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I think our marketing mix is pretty healthy and balanced.

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I love that the marketing mix has shifted so that we can do this nontraditional social approach and market to a bunch of different people.

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“Podcasts have solidified their place in the marketing mix, with more marketers planning ahead to secure both inventory and pricing earlier in the season,” said Zoe Soon, vice president at IAB in a statement.

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