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As part of its marketing research, the company conducts monthly surveys with high-net-worth individuals.

As is often the case in marketing research, it depends.

But some of the world’s most renowned museums have also been using the marketing research technique to fine-tune exhibitions, develop marketing materials and ensure they entice the broadest possible audience.

His fear at suddenly being a teenage inmate in a country with a notoriously brutal penal system was compounded by guilt that his father, who owned a marketing research firm, was with him behind bars.

One in five holiday shoppers will spend less this season because their economic situation has changed, a recent survey from the NPD Group, a marketing research firm, found.