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He’d mistaken the word “Marlboro” for the little glass balls kids played with at recess.

In the end, 37-year-old Ben Shabad took home the big prize: a crown, a trophy, $50 in cash and a pack of Marlboro Red cigarettes.

Giving a "Yes, chef" to the trend of celebrity look-alike contests started by New York in late October, Chicago followed up the Big Apple's Timothée Chalamet dupe celebration with one of their own, putting out a call for locals who look the most like "The Bear" star Jeremy Allen White, with the winner taking home $50 and a fresh pack of Marlboro Red cigarettes.

The stereotypical image of a smoker may once have been an old, overweight man with rotting teeth, but that's now been replaced by the young and glamorous celebrities who pout at the camera mysteriously with a Marlboro Gold in hand.

The tobacco giant that makes Marlboro cigarettes has sold a UK inhaler company for a knock-down price due to what it calls an "unwarranted" backlash.