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Initially known as Fashion 21, Forever 21 helped pioneer the concept of fast fashion, which refers to inexpensive clothing quickly produced by mass-market retailers in response to the latest trends.

All of this is shaping the country's consumer market in distinct ways, particularly accelerating the trend of "premiumisation" where brands drive growth by doubling down on expensive, upgraded products catering to the wealthy, rather than focusing on mass-market offerings.

Chandler was known for his meticulousness, with virtuosic prose that distinguished him as a literary man in a mass-market genre.

And you don't have to be a mass-market influencer to have success.

Well, Meta, the parent company of Facebook and Instagram, has spent years trying to develop a pair of mass-market, consumer-grade eyeglasses equipped with augmented reality technology.